About Us
Who We Are
Our mission is to inspire and empower our customers to create stunning embroidery projects. We believe that embroidery is more than just a craft—it's a way to express creativity, preserve traditions, and bring beauty into everyday life. We are dedicated to supporting our customers at every step of their embroidery journey.
A Few Words About
Harvey Spector
Founder - CEO
Jessica Pearson
COO
Rachel Zain
Marketing Head
Our Team
Mostafa Jakhlani: Our skilled developer who ensures our website and online store run smoothly, providing you with a seamless shopping experience. Saad Ben Bouchaib: Our creative designer whose eye for detail and innovative designs bring our embroidery patterns to life.
Luise Litt
Lead Developer
Katrina Bennett
Intern Designer
Mike Ross
Intern Designer